Why CMOs Must Build a Sustainability Marketing Arm

Sustainability is probably one of the biggest issues of our times.

No matter where you are in the world, you can see the changes around you, whether it’s in regulation, supply chains, customer expectations, or simply the environment we live in.

And yet, when I look at how organisations handle sustainability, I see one function missing far too often: marketing.

That’s what led me to write my latest white paper.

Marketing owns reputation, storytelling, and trust- all of which are now inseparable from sustainability.

If procurement teams and customers are demanding sustainability credentials before they even consider price or product, marketing needs to be at the table.

Not with spin, but with substance, helping companies turn sustainability into growth, differentiation, and stronger relationships.