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Samantha Andrews, B2B redefined: Transformation and Change
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Samantha Andrews, B2B redefined: Transformation and Change
My Experience
Blog
News
Contact
My Experience
Blog
News
Contact
The Messy Middle of Transformation: Hard Lessons That Make The Work Actually Work
Samantha Andrews 08/09/2025 Samantha Andrews 08/09/2025

The Messy Middle of Transformation: Hard Lessons That Make The Work Actually Work

Transformation isn’t a straight line. Behind the strategy decks lies a messy middle of power shifts, compressed timelines, and cultural fault lines. Here’s what I’ve learned as a leader about navigating both the opportunity and the instability

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