Transformation Without Story Is Just Disruption
Samantha Andrews Samantha Andrews

Transformation Without Story Is Just Disruption

When organisations move through transformation without a shared story, people don’t resist the change, they struggle to understand where they’re heading. This piece reflects on why coherence, context and direction matter more than perfect plans, and what happens when teams are asked to row without knowing which way the boat is going.

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What Breaks First in an Acquisition Isn’t the Strategy
Samantha Andrews Samantha Andrews

What Breaks First in an Acquisition Isn’t the Strategy

In every acquisition, there’s a moment that doesn’t appear on the integration plan. It’s the quiet realisation that something fundamental has changed. Drawing on lived experience of multiple M&A journeys, this piece explores the psychological contract people renegotiate in silence and why trust, identity, and security matter more than most integrations acknowledge.

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M&A and Transformation: What Businesses Often Miss
Samantha Andrews Samantha Andrews

M&A and Transformation: What Businesses Often Miss

M&A can accelerate transformation, or derail it.
From small companies to global integrations, I’ve seen what works and what gets missed. This post explores the human side of M&A: the role of culture, communication, and leadership in making transformation stick after the ink dries.

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