From Early Starts to Smarter Planning: How to Build Marketing That Lasts the Year
Annual planning is where success is won or lost. Starting early helps, but it’s not enough. Too many plans unravel by March as priorities shift and budgets change. This post explores two practical lenses leaders can use to build smarter, more resilient marketing plans, ones that flex with reality and still deliver results.
Stop Planning Late: How to Set Marketing Up for Real Transformation
Too many marketing teams fall into the trap of starting annual planning too late. The result? Another year of small tweaks instead of meaningful change. In this article, I share why starting earlier matters, how to align with sales, budget realistically, and address the hidden time sinks that slow teams down. If you want transformation, you need to plan differently, not just earlier.