The Messy Middle of Transformation: Hard Lessons That Make The Work Actually Work
Transformation isn’t a straight line. Behind the strategy decks lies a messy middle of power shifts, compressed timelines, and cultural fault lines. Here’s what I’ve learned as a leader about navigating both the opportunity and the instability
From Early Starts to Smarter Planning: How to Build Marketing That Lasts the Year
Annual planning is where success is won or lost. Starting early helps, but it’s not enough. Too many plans unravel by March as priorities shift and budgets change. This post explores two practical lenses leaders can use to build smarter, more resilient marketing plans, ones that flex with reality and still deliver results.
Stop Planning Late: How to Set Marketing Up for Real Transformation
Too many marketing teams fall into the trap of starting annual planning too late. The result? Another year of small tweaks instead of meaningful change. In this article, I share why starting earlier matters, how to align with sales, budget realistically, and address the hidden time sinks that slow teams down. If you want transformation, you need to plan differently, not just earlier.
M&A and Transformation: What Businesses Often Miss
M&A can accelerate transformation, or derail it.
From small companies to global integrations, I’ve seen what works and what gets missed. This post explores the human side of M&A: the role of culture, communication, and leadership in making transformation stick after the ink dries.
Marketing Is the Engine Room of Business Transformation. It’s Time We Treated It That Way.
Marketing is in crisis, stuck between what it was and what it needs to become.
It’s misunderstood, under-leveraged, and often sidelined from strategy.
But done right, it can be the engine room of real business transformation.
It’s time to stop doing more, and start doing what matters.