Beyond the Hype: What AI Adoption in Marketing Really Takes
AI is already reshaping marketing, but adopting it isn’t just about picking a tool. After six months in the trenches, I’ve seen first-hand the risks, guardrails, and governance marketing leaders need to put in place. From brand guidelines to bias, training to talent, here’s why AI adoption is an organisational change, not just a tech project.
Marketing Is the Engine Room of Business Transformation. It’s Time We Treated It That Way.
Marketing is in crisis, stuck between what it was and what it needs to become.
It’s misunderstood, under-leveraged, and often sidelined from strategy.
But done right, it can be the engine room of real business transformation.
It’s time to stop doing more, and start doing what matters.