What ABM Is - And What It Absolutely Isn't
ABM isn’t just good B2B marketing with a list.
I’ve worked on strategic ABM programmes with some of the world’s biggest tech brands , and I’ve seen how easily the fundamentals get lost. This post cuts through the noise to explore what ABM really is, where it adds value, and why so many get it wrong.
Elevating Your RFP Game: Strategies for Winning Key Clients
The RFP process can make or break reputations.
Whether you're chasing a marquee client or responding to a multi-million-pound brief, how you show up matters. This post explores the common pitfalls vendors face, and how to elevate your RFP game with clarity, empathy, and real strategic thinking.