What Breaks First in an Acquisition Isn’t the Strategy
In every acquisition, there’s a moment that doesn’t appear on the integration plan. It’s the quiet realisation that something fundamental has changed. Drawing on lived experience of multiple M&A journeys, this piece explores the psychological contract people renegotiate in silence and why trust, identity, and security matter more than most integrations acknowledge.
The Messy Middle of Transformation: Hard Lessons That Make The Work Actually Work
Transformation isn’t a straight line. Behind the strategy decks lies a messy middle of power shifts, compressed timelines, and cultural fault lines. Here’s what I’ve learned as a leader about navigating both the opportunity and the instability
Most marketing teams were never designed to make change stick
Most marketing teams weren’t built for transformation, and it shows. Not because the strategy is wrong, but because the way teams are structured, measured, and led makes it almost impossible for change to hold. This piece looks at where things really break, and why the problem starts long before execution.