The Messy Middle of Transformation: Hard Lessons That Make The Work Actually Work
Transformation isn’t a straight line. Behind the strategy decks lies a messy middle of power shifts, compressed timelines, and cultural fault lines. Here’s what I’ve learned as a leader about navigating both the opportunity and the instability
Marketing Is the Engine Room of Business Transformation. It’s Time We Treated It That Way.
Marketing is in crisis, stuck between what it was and what it needs to become.
It’s misunderstood, under-leveraged, and often sidelined from strategy.
But done right, it can be the engine room of real business transformation.
It’s time to stop doing more, and start doing what matters.