What ABM Is - And What It Absolutely Isn't
ABM isn’t just good B2B marketing with a list.
I’ve worked on strategic ABM programmes with some of the world’s biggest tech brands , and I’ve seen how easily the fundamentals get lost. This post cuts through the noise to explore what ABM really is, where it adds value, and why so many get it wrong.
The Role of AI in Marketing: Progress, Promise and the Risks We Can’t Ignore
AI is reshaping every business function, but marketing might feel it most.
From campaign production to creative ideation, the opportunities (and risks) are everywhere.
This post explores what it really means to introduce AI into a marketing team responsibly.
Because the future is coming fast, and creativity still needs a human touch.
M&A and Transformation: What Businesses Often Miss
M&A can accelerate transformation, or derail it.
From small companies to global integrations, I’ve seen what works and what gets missed. This post explores the human side of M&A: the role of culture, communication, and leadership in making transformation stick after the ink dries.
Marketing Is the Engine Room of Business Transformation. It’s Time We Treated It That Way.
Marketing is in crisis, stuck between what it was and what it needs to become.
It’s misunderstood, under-leveraged, and often sidelined from strategy.
But done right, it can be the engine room of real business transformation.
It’s time to stop doing more, and start doing what matters.
Marketing Has Changed, But Are We Still Giving People the Tools to Succeed?
Marketing has evolved, but our ways of working haven’t kept up.
Hybrid working has fractured informal learning, and today’s marketers are struggling with more than just skills gaps, they’re missing the invisible tools of communication, influence, and confidence. This post explores why investing in people matters now more than ever.